Apple unveils iPhone 6S, iPad Pro

During its splashy tech announcement Wednesday, Apple revealed the newest iPhone 6S and 6S Plus, which offer a "3D Touch" technology that, as The New York Times' Brian X. Chen explains it, allows you to "press down on the screen and it triggers different functions on different apps."

So on the photo app, for example, pressing your thumb down allows you to zoom in. Pressing and holding down on a message allows users to see a preview of the message, and hitting the 3D touch on Instagram makes it easy to "quickly hit a menu button such as 'new post,'" The New York Times reports.

The latest iPhone is also more durable — the strength of its outer shell is credited to its aluminum alloy makeup — and has new chip that's 70 percent faster than the one in the iPhone 6 and 6 Plus. The new iPhone 6S and 6S Plus also come equipped with a better camera, 4K video technology, and Live Photos, a tool that essentially allows users to make animated GIFs on their phones. The phones start at $199 with a two-year contract.

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Apple also unveiled the iPad Pro, which features a bigger screen, and a revamped Apple TV, which offers a remote control with a touch glass surface and voice commands.