Doritos launches limited edition rainbow chips in support of LGBT youth

Rainbow Doritos. — (Image credit: First We Feast/Twitter)

Very few foods have permission to be rainbow-colored: Skittles, M&Ms, Fruit Loops, and those rainbow Goldfish all get a pass. As of today, however, we'll have to debate if rainbow-colored Doritos are an acceptable addition to the list:

Doritos gets props, at least, for being a #brand doing a good thing: Proceeds from the purple, blue, green, orange, and red snacks will go to the nonprofit It Gets Better, a campaign that supports lesbian, gay, bisexual, and transgender youth (the rainbow chips, of course, being inspired by the pride flag). Each of the limited edition bags requires a minimum $10 donation through the Doritos website, which seems like a lot for a 'Cool Ranch' flavored chip decked out in fancy colors (a 16-ounce bag of the usual orange kind sells for about $4 at Walmart).

That said, keep in mind that you're splurging because you want to donate to a good cause, not because you really, really, really want to taste a green chip. Whatever your motivation, if you want a bite, then you can buy your bag over here.

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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.