The overlap between fans of Peet's Coffee & Tea, the Berkeley coffee stalwart known for its dark-roast blends, and Stumptown Coffee Roasters, the Portland upstart that made lightly roasted single-origin beans fashionable, is probably not huge (though larger than the overlap between Peet's and Dunkin Donuts partisans, surely). Starbucks, the Seattle coffee juggernaut, reacted to Stumptown and its light-roast peers by developing a "blonde roast" line. On Tuesday, Peet's announced it is simply buying Stumptown, for an undisclosed amount.
Stumptown and Peet's both say customers won't really notice any difference — you won't find Stumptown beans in Peet's stores or vice versa. But if Stumptown fans are concerned that their favorite roaster is selling out to a corporate giant like Peet's, well, that's only partly true: Peet's is majority owned by a secretive German family and its investment company in Luxembourg, JAB Holdings Co., that also has a majority stake in Caribou Coffee. The upside for Stumptown drinkers is that the coffee — and especially its bottled cold brew, which is what drew Peet's attention — will probably become available in more markets. The downside: If you want to drink local, well, that Starbucks on the corner at least sends its money to Seattle.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
5 heavy-handed cartoons about ICE and deportationCartoons Artists take on international students, the Supreme Court, and more
-
Exploring the three great gardens of JapanThe Week Recommends Beautiful gardens are 'the stuff of Japanese landscape legends'
-
Is Prince Harry owed protection?Talking Point The Duke of Sussex claims he has been singled out for 'unjustified and inferior treatment' over decision to withdraw round-the-clock security
-
New Mexico to investigate death of Gene Hackman, wifespeed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster showSpeed Read Monty won best in show at the 149th Westminster Kennel Club dog show
-
Beyoncé, Kendrick Lamar take top GrammysSpeed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
-
The Louvre is giving 'Mona Lisa' her own roomSpeed Read The world's most-visited art museum is getting a major renovation
-
Honda and Nissan in merger talksSpeed Read The companies are currently Japan's second and third-biggest automakers, respectively
-
Taylor Swift wraps up record-shattering Eras tourSpeed Read The pop star finally ended her long-running tour in Vancouver, Canada
-
Drake claims illegal boosting, defamationSpeed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia
-
'Wicked' and 'Gladiator II' ignite holiday box officeSpeed Read The combination of the two movies revitalized a struggling box office
