On Monday, The Associated Press announced that the wildly popular podcast Serial would air its second season on Pandora "after debuting on iTunes last year." While there was some initial confusion following the report in regards to whether the second season would be accessible via the usual ways, the partnership with Pandora seems to be simply an expansion of the podcast's platforms, not a replacement. From AP's announcement:
"For people already listening to 'Serial' and 'This American Life,' nothing will change. But we believe lots of people who'd like our shows simply haven't heard of them, or haven't started listening to podcasts," Ira Glass, the editorial adviser of "Serial" and host of "This American Life," said in a statement."'Serial' is the biggest podcast in the world, but only 17 percent of Americans listen to podcasts at all," he said. "That's why it's so exciting for us to work with Pandora. Pandora reaches millions of people who never listen to public radio or download podcasts. This'll get our shows to them." [Associated Press]
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