Starbucks to introduce rewards card for use outside of its shops
Pretty soon, Starbucks fanatics will be able to earn rewards on purchases outside of Frappuccinos and lattes.
During its annual shareholders meeting Wednesday in Seattle, the company said that at the end of the year, customers will be able to use a prepaid Starbucks Rewards Chase Visa to earn "stars" wherever Visa cards are accepted, USA Today reports. Now, the Starbucks loyalty program gives customers stars based on their number of visits to Starbucks; and after earning 12 stars, they get a free item. Spokeswoman Linda Mills said the company will share details later about how the stars will be rewarded for purchases made with the prepaid card.
There are more than 12 million active Starbucks rewards program members in the United States, and the company announced last month it is changing the way the program works. Starting in April, points will be awarded based on the amount of money spent rather than visits made. The company also announced during the meeting it will start selling single-serving bottles of cold brew in retail stores and launching Pumpkin Spice Latte K-cups.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
Political dynasties at war in the Philippines
Under the Radar 'Fiercer, nastier, and more personal' rift between Marcos and Duterte factions risks splitting ruling coalition
By Elliott Goat, The Week UK Published
-
'Without mandatory testing, bird flu will continue circulating at farms across the country'
Instant Opinion Opinion, comment and editorials of the day
By Justin Klawans, The Week US Published
-
Thirteen missing after Red Sea tourist boat sinks
Speed Read The vessel sank near the Egyptian coastal town of Marsa Alam
By Arion McNicoll, The Week UK Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published
-
Ports reopen after dockworkers halt strike
Speed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
By Peter Weber, The Week US Published
-
Empty-nest boomers aren't selling their big homes
Speed Read Most Americans 60 and older do not intend to move, according to a recent survey
By Peter Weber, The Week US Published
-
Brazil accuses Musk of 'disinformation campaign'
Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
By Rafi Schwartz, The Week US Published
-
Disney board fends off Peltz infiltration bid
Speed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
By Rafi Schwartz, The Week US Published