Starbucks to introduce rewards card for use outside of its shops
Pretty soon, Starbucks fanatics will be able to earn rewards on purchases outside of Frappuccinos and lattes.
During its annual shareholders meeting Wednesday in Seattle, the company said that at the end of the year, customers will be able to use a prepaid Starbucks Rewards Chase Visa to earn "stars" wherever Visa cards are accepted, USA Today reports. Now, the Starbucks loyalty program gives customers stars based on their number of visits to Starbucks; and after earning 12 stars, they get a free item. Spokeswoman Linda Mills said the company will share details later about how the stars will be rewarded for purchases made with the prepaid card.
There are more than 12 million active Starbucks rewards program members in the United States, and the company announced last month it is changing the way the program works. Starting in April, points will be awarded based on the amount of money spent rather than visits made. The company also announced during the meeting it will start selling single-serving bottles of cold brew in retail stores and launching Pumpkin Spice Latte K-cups.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.
-
Unprepared for a pandemic
Opinion What happens if bird flu evolves to spread among humans?
By William Falk Published
-
6 impressive homes in Toronto
Feature Featuring floating stairs in Lytton Park and a two-tiered infinity pool in Banbury-Don Mills
By The Week Staff Published
-
Samantha Harvey's 6 favorite books that redefine how we see the world
Feature The Booker Prize-winning author recommends works by Marilynne Robinson, George Eliot, and more
By The Week US Published
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine
By Peter Weber, The Week US Published
-
Biden expected to block Japanese bid for US Steel
Speed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
By Peter Weber, The Week US Published
-
Judges block $25B Kroger-Albertsons merger
Speed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
By Peter Weber, The Week US Published
-
Rupert Murdoch loses 'Succession' court battle
Speed Read Murdoch wanted to give full control of his empire to son Lachlan, ensuring Fox News' right-wing editorial slant
By Peter Weber, The Week US Published
-
Bitcoin surges above $100k in post-election rally
Speed Read Investors are betting that the incoming Trump administration will embrace crypto
By Peter Weber, The Week US Published
-
Enron mystery: 'sick joke' or serious revival?
Speed Read 23 years after its bankruptcy filing, the Texas energy firm has announced its resurrection
By Peter Weber, The Week US Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published