Diet Coke's signature silver can is going to be mostly red from now on
Everybody knows that the way to differentiate between Diet Coke and full-sugar Coke is by looking at the color of the can — for as long as Diet Coke has been around, it has been branded with a signature silver design while the original Coca-Cola flavor has been sold in a classic all-red can.
Confusingly, that won't be true for much longer. In an effort to "use one visual identity system," Coca-Cola will be putting a large red circle on all of its cans beginning in May in Mexico and rolling out across the rest of the world throughout 2016 and 2017, BuzzFeed reports.
Diet Coke isn't the only can getting redesigned — Coke Zero, which normally comes in a black can, and the stevia-sweetened Coca-Cola Life, normally in a green can, will all be marked red with their original colors being relegated to accents. "We're extending the strong brand equity of Coca-Cola across the trademark to offer consumers more choice and to also better promote our great-tasting diet and light portfolio," Coca Cola CEO Muhtar Kent explained to BuzzFeed.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Change is hard!
UPDATE April 20: A spokesperson from Coca-Cola has clarified that, "Coca-Cola North America is exploring a variety of 'One Brand' packaging graphics for the Coca-Cola Trademark. Due to an already packed promotion and marketing calendar, there will not be any changes made in 2016. The results of testing in North America will inform our packaging considerations for the Coca-Cola Trademark in 2017 and beyond."
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
-
6 scenic white water rafting destinations to get your heart racing
The Week Recommends Have a rip-roaring time on the water
By Catherine Garcia, The Week US Published
-
Dangerous substances in Lunchables are raising concerns over children's health
In the Spotlight High levels of lead and sodium were recently found in the snack packages
By Justin Klawans, The Week US Published
-
The Week contest: Fired art
Puzzles and Quizzes
By The Week US Published
-
Empty-nest boomers aren't selling their big homes
Speed Read Most Americans 60 and older do not intend to move, according to a recent survey
By Peter Weber, The Week US Published
-
Brazil accuses Musk of 'disinformation campaign'
Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
By Rafi Schwartz, The Week US Published
-
Disney board fends off Peltz infiltration bid
Speed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
By Rafi Schwartz, The Week US Published
-
Disney and DeSantis reach detente
Speed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
By Peter Weber, The Week US Published
-
Visa and Mastercard agree to lower swipe fees
Speed Read The companies will cap the fees they charge businesses when customers use their credit cards
By Peter Weber, The Week US Published
-
Reddit IPO values social media site at $6.4 billion
Speed Read The company makes its public debut on the New York Stock Exchange
By Peter Weber, The Week US Published
-
Housing costs: the root of US economic malaise?
speed read Many voters are troubled by the housing affordability crisis
By Peter Weber, The Week US Published
-
Feds cap credit card late fees at $8
speed read The Consumer Financial Protection Bureau finalized a rule to save households an estimated $10 billion a year
By Peter Weber, The Week US Published