Donald Trump's campaign launches nightly show on Facebook Live

Donald Trump.
(Image credit: Joe Raedle/Getty Images)

Donald Trump wants everyone to start watching his campaign's new show on Facebook Live — just don't call it Trump TV.

On Monday night, Trump Tower Live, a 30-minute show that will air nightly on Trump's Facebook page, was launched, and host Boris Epshteyn made it clear this was not a practice run for Trump's much-rumored Trump TV project. Epshteyn and co-host Cliff Sims both spent the beginning of the show making the case for why now is the time to run such programming. "This is our campaign and most importantly our candidate being out there and speaking directly to the voters, directly to the viewers," Epshteyn said. "We are excited to be bypassing the left-wing media, which screws everything up." Sims declared it would be "malpractice on our part if we didn't utilize the massive online platform that [Trump] has to take his vision, his message to Make America Great Again, directly to the people."

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Catherine Garcia, The Week US

Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.