Super Mario Run launches, expected to make millions in a month

Super Mario Run.
(Image credit: Getty Images)

The highly-anticipated smartphone game Super Mario Run launches Thursday for iPhone, iPad, and iPod touch, and analysts are already expecting it to be "tremendously successful."

The app marks the first time Nintendo has created a smartphone game for the classic video game character Mario, and it follows up the huge success of Pokémon Go earlier this year. Unlike Pokémon Go, though, Super Mario Run will be free to download but cost users $9.99 if they want to play beyond the demo.

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.