Veteran group targets Trump where they know he'll be watching — Morning Joe

This VoteVets ad directly addresses President Donald Trump, under the assumption that he will be watching.

(Image credit: Twitter/@VoteVets)

The progressive veterans PAC VoteVets has released a firm ad demanding President Donald Trump start acting like a "legitimate president." But to ensure Trump will actually see it, "we're debuting this ad on @Morning_Joe and taking it to other morning shows you watch, too!" the organization tweeted at the president Monday morning.

Trump reportedly turns on his TV before 6 a.m. every morning to watch his shows, and oftentimes tweets his reactions to what he hears. "President Trump, I hear you watch the morning shows," an Afghanistan war veteran says in the VoteVets ad. "Here's what I do every morning."

VoteVets Vice Chair Peter Kauffmann said in a statement: "Since the White House comment line is down, and Donald Trump hasn't set up that veterans hotline he promised, we're going to where we know Donald Trump is listening — Morning Joe, and the other shows that he obsesses over. He's going to hear the message of this ad again and again. We're officially putting Trump on notice."

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VoteVets thinks it's working, too, noting that three minutes after their ad aired Monday, Trump slammed "any negative polls" as being "fake news."

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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.