Dove is now selling its body wash in bottles that represent different body types

For those out there who have been wondering what their body type would look like as a body wash bottle, you're in luck. For a limited time, Dove is selling its body wash in bottles of six different shapes and sizes, intended to mimic the diversity of women's body types.
Some of the bottles are pear-shaped, some are hourglass-shaped, some are apple-shaped, and others are straight up and down. Previously, the body wash came in a bottle that was shaped like, well, a body wash bottle.
Dove, which came up with the idea with agency Ogilvy London, is hoping that molding its plastic body wash dispensers into a variety of shapes will "show how beauty is diverse and diversity is beautiful." "Our six exclusive bottle designs represent this diversity: Just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too," Dove said in a statement.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Watch Dove's video about its campaign below, and try to match your human body to a plastic bottle. Becca Stanek
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
-
Schools: The return of a dreaded fitness test
Feature Donald Trump is bringing the Presidential Fitness Test back to classrooms nationwide
-
An insatiable hunger for protein
Feature Americans can't get enough of the macronutrient. But how much do we really need?
-
Health: Will medical science survive RFK Jr.?
Feature Robert F. Kennedy Jr. scrapped $500 million in mRNA vaccine research contracts
-
Trump to host Kennedy Honors for Kiss, Stallone
Speed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's view
Speed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talk
Speed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'
Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards