Facebook apparently has a new weapon against fake news: Facebook users.
In a post to the site Friday, Facebook CEO and founder Mark Zuckerberg explained that in an effort to surface only trustworthy news content, the social media giant will allow its users to opine on which news sources they believe are most credible. These results — culled via customer surveys — will help Facebook determine which content deserves to show up in users' news feeds.
The change is part of Facebook's ongoing effort to revitalize its news feed after it came under fire for promulgating false news stories from untrustworthy sources during the 2016 presidential election. "There's too much sensationalism, misinformation, and polarization in the world today," Zuckerberg wrote, adding that the "objective" solution is to have the "community determine which sources are broadly trusted." "We could try to make that decision ourselves, but that's not something we're comfortable with," Zuckerberg wrote.
Adam Mosseri, the Facebook official tasked with overseeing the news feed feature, told The Wall Street Journal that Facebook executives can't "decide what sources of news are trusted and what are not trusted, [in] the same way I don't think we can't decide what is true and what is not."
Of course, Americans have had quite a tough time determining what is and is not fake news. BuzzFeed News reported shortly after the 2016 presidential election that fake news did better on Facebook than real news in the final months of the election. Mosseri emphasized to the Journal that user opinions would be "just one of many [methods used] to order posts in users' news feeds."
Facebook will begin prioritizing posts by user feedback in the U.S. next week. Read more at The Wall Street Journal.