On Monday, Britain's Channel 4 broadcast undercover video of Cambridge Analytica executives bragging about using shady techniques to influence dozens of elections around the world, inflame conflicts, and sow chaos. On Tuesday, the network aired a second round of clips showing Cambridge Analytica CEO Alexander Nix and other senior executives talking about using those techniques to help President Trump win. Nix said he'd met Trump "many times" and Cambridge Analytica essentially formed the backbone of Trump's campaign.
"We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign, and our data informed all the strategy," Nix said. Trump "won by 40,000 votes in three states," managing director Mark Turnbull noted after the company's chief data scientist, Dr. Alex Tayler, said their data had steered Trump's movements and message in key swing states. "That's how he won the election," Tayler said. Turnbull later took credit for creating the "defeat Crooked Hillary" line of attack used in super PAC-funded ads viewed more than 30 million times.
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