Instagram is making changes to its universally despised algorithm


Instagram's universally despised algorithm has been so widely criticized that the company announced Thursday that it is going to make significant changes to appease users. In a statement, Instagram said it will at last "ensure that newer posts are more likely to appear first in feed," which will hopefully mean you will no longer miss, well, everything. As Gizmodo puts it: "Instagram apparently no longer wants you to see Christmas Day photos on New Year’s Eve."
While that might seem like common sense, Instagram first started experimenting with a non-chronological feed in the spring of 2016. By 2018, the app was apparently rewarding posts with higher engagement, users who interacted with followers, and making tweaks based on how long other users spent viewing your post or engaging in the content, Later reports.
Other changes are coming too, like a "new posts" button "that lets you choose when you want to refresh, rather than it happening automatically." Finally!
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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