Not eating Arby's is a strong indicator you're a liberal

If you eat at Arby's, you are probably not a liberal. If you own a dog, a flashlight, and glass bakeware, you are almost certainly white.
Our consumer habits — as well as media consumption, social attitudes, and the way we use our time — correlate strongly with demographic identifiers of gender, income, race, ideology, and education. So strongly do they correlate, in fact, that two University of Chicago economists, Marianne Bertrand and Emir Kamenica, were able to create an algorithm that can predict an individual's demographic details if given information on what they buy, watch, think, and do.
As explained in a working paper published with the National Bureau of Economic Research and reported at The Washington Post, American liberals in 2016 (the most recent data year) are most easily identified by what they don't buy:
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
And white people are really into pets:
The predictions are based on a binary analysis: how each item correlates with being high- or low-income, white or nonwhite, male or female, and so on. Thus, the Post explains, "'doesn't own a pet' predicts that someone isn't white just as strongly as 'owns a pet' predicts that someone is white."
The study used data from 1992 through 2016 and found some interesting changes along the way. In 1992, for example, use of Grey Poupon mustard was the single best predictor of high income. Now, it's iPhone ownership. Read more at The Washington Post here.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Bonnie Kristian was a deputy editor and acting editor-in-chief of TheWeek.com. She is a columnist at Christianity Today and author of Untrustworthy: The Knowledge Crisis Breaking Our Brains, Polluting Our Politics, and Corrupting Christian Community (forthcoming 2022) and A Flexible Faith: Rethinking What It Means to Follow Jesus Today (2018). Her writing has also appeared at Time Magazine, CNN, USA Today, Newsweek, the Los Angeles Times, and The American Conservative, among other outlets.
-
Festival of Sport announces exciting media partnership with The Week Junior
Festival of Sport, the UK’s premier family-friendly sports festival, has officially teamed up with The Week Junior as its exclusive media partner.
By The Week Junior Published
-
Bergerac: 'darker' reboot of the eighties crime drama
The Week Recommends Irish actor Damien Molony takes over from John Nettles as the Jersey detective
By The Week UK Published
-
Pamela Anderson is 'transfixing' in The Last Showgirl
The Week Recommends 'Quietly touching' film about a Las Vegas showgirl facing the end of her career
By The Week UK Published
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
By Peter Weber, The Week US Published
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show
By Peter Weber, The Week US Published
-
Beyoncé, Kendrick Lamar take top Grammys
Speed Read Beyoncé took home album of the year for 'Cowboy Carter' and Kendrick Lamar's diss track 'Not Like Us' won five awards
By Peter Weber, The Week US Published
-
The Louvre is giving 'Mona Lisa' her own room
Speed Read The world's most-visited art museum is getting a major renovation
By Peter Weber, The Week US Published
-
Honda and Nissan in merger talks
Speed Read The companies are currently Japan's second and third-biggest automakers, respectively
By Peter Weber, The Week US Published
-
Taylor Swift wraps up record-shattering Eras tour
Speed Read The pop star finally ended her long-running tour in Vancouver, Canada
By Peter Weber, The Week US Published
-
Drake claims illegal boosting, defamation
Speed Read The rapper accused Universal Music of boosting Kendrick Lamar's diss track and said UMG allowed him to be falsely accused of pedophilia
By Rafi Schwartz, The Week US Published
-
'Wicked' and 'Gladiator II' ignite holiday box office
Speed Read The combination of the two movies revitalized a struggling box office
By Peter Weber, The Week US Published