Avon swaps its iconic catalog for drag queens and YouTube tutorials

(Image credit: Mario Tama/Getty Images)

published 18 July 2018

America's original makeup catalog isn't just for moms anymore.

Avon's falling revenue has forced it to shift from its iconic door-to-door sales to a brand based on e-commerce, Bloomberg reports. And it's pushing outside the U.S. to get there.

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But in the U.K., social media dominates. Avon still relies on independent representatives, but how they sell their products has changed. Many create YouTube channels and Instagram accounts full of beauty tips, pushing customers to order online instead of through a catalog, Bloomberg notes. Brazil's marketing features drag queens and transgender models done up in Avon products, and a Korean beauty line is in the works.

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Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.

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