Nike taps Kaepernick for 'Just Do It' ad campaign
Nike is making former San Francisco 49ers quarterback Colin Kaepernick one of the faces of its 30th anniversary "Just Do It" ad campaign. Kaepernick's attorney, Mark Geragos, announced the news via Twitter on Monday, and Kaepernick posted a Nike ad featuring his face and wrote: "Believe in something, even if it means sacrificing everything. #JustDoIt."
Kaepernick protested against police mistreatment of African Americans by kneeling during the national anthem. He is suing the National Football League, accusing owners of conspiring to keep him off the field. He is a civil rights hero to many, but critics responded to news of the Nike move with calls for a boycott, Bloomberg reports. Some posted photos and videos showing them burning Nike shoes and other gear.
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Harold Maass is a contributing editor at The Week. He has been writing for The Week since the 2001 debut of the U.S. print edition and served as editor of TheWeek.com when it launched in 2008. Harold started his career as a newspaper reporter in South Florida and Haiti. He has previously worked for a variety of news outlets, including The Miami Herald, ABC News and Fox News, and for several years wrote a daily roundup of financial news for The Week and Yahoo Finance.
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