Nike taps Kaepernick for 'Just Do It' ad campaign

Colin Kaepernick.
(Image credit: Tibrina Hobson / Getty Images)

Nike is making former San Francisco 49ers quarterback Colin Kaepernick one of the faces of its 30th anniversary "Just Do It" ad campaign. Kaepernick's attorney, Mark Geragos, announced the news via Twitter on Monday, and Kaepernick posted a Nike ad featuring his face and wrote: "Believe in something, even if it means sacrificing everything. #JustDoIt."

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
Harold Maass, The Week US

Harold Maass is a contributing editor at The Week. He has been writing for The Week since the 2001 debut of the U.S. print edition and served as editor of TheWeek.com when it launched in 2008. Harold started his career as a newspaper reporter in South Florida and Haiti. He has previously worked for a variety of news outlets, including The Miami Herald, ABC News and Fox News, and for several years wrote a daily roundup of financial news for The Week and Yahoo Finance.