Pepsi quits London festival amid Ye criticism

Pressure has been mounting for Ye to be pulled from his headlining role

Kanye "Ye" West in concern in 2024
Kanye ‘Ye’ West in concert in 2024
(Image credit: Scott Dudelson / Getty Images)

What happened

Pepsi on Sunday withdrew its sponsorship of a London music festival after British Prime Minister Keir Starmer said it was “deeply concerning” that the headliner was Ye, the rapper formerly known as Kanye West, given his history of antisemitic and pro-Nazi comments. Pepsi, listed as the lead sponsor of July’s Wireless Festival, did not give a reason for its withdrawal.

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Peter Weber, The Week US

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.