Apple is expected to introduce a new iPhone model at its Cupertino headquarters on Wednesday and unveil two updated iPhone models, a refreshed iPhone X and an upgraded entry-level equivalent of the iPhone 8 and 8 Plus. The new phone is tipped to be larger, with a 6.5-inch OLED screen (a step up from current LCD screens), and a heftier price tag. Apple may also introduce a fourth iteration of the Apple Watch, a new iPad, and a few surprise products. The event will begin at 10 a.m. on the West Coast and 1 p.m. EDT, and you can stream it live from Apple's website.
The predicted starting price for the new iPhone is $1,049, with the iPhone X $100 cheaper and the entry-level phone starting at $749. Apple and other phone makers have been offering more expensive phones to meet consumer demand and wring more profit out of each device amid slowing sales. Globally, smartphone sales grew an anemic 2 percent from April to June, according to Gartner, and in that period Apple dropped to No. 3 in global sales, after leader Samsung and China's Huawei. At the same time, the average sale price for each iPhone was $724, a 20 percent jump from a year earlier.
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