Apple is expected to unveil its biggest, most expensive iPhone yet

(Image credit: Chris McGrath/Getty Images)

published 12 September 2018

Apple is expected to introduce a new iPhone model at its Cupertino headquarters on Wednesday and unveil two updated iPhone models, a refreshed iPhone X and an upgraded entry-level equivalent of the iPhone 8 and 8 Plus. The new phone is tipped to be larger, with a 6.5-inch OLED screen (a step up from current LCD screens), and a heftier price tag. Apple may also introduce a fourth iteration of the Apple Watch, a new iPad, and a few surprise products. The event will begin at 10 a.m. on the West Coast and 1 p.m. EDT, and you can stream it live from Apple's website.

The predicted starting price for the new iPhone is $1,049, with the iPhone X $100 cheaper and the entry-level phone starting at $749. Apple and other phone makers have been offering more expensive phones to meet consumer demand and wring more profit out of each device amid slowing sales. Globally, smartphone sales grew an anemic 2 percent from April to June, according to Gartner, and in that period Apple dropped to No. 3 in global sales, after leader Samsung and China's Huawei. At the same time, the average sale price for each iPhone was $724, a 20 percent jump from a year earlier.

If you want to save some money on your new iPhone, Brian X. Chen at The New York Times has some advice on trading in your current model, selling it for cash, and sprucing up the one you already have so you don't need to shell out $1,000.

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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.