Apple is expected to introduce a new iPhone model at its Cupertino headquarters on Wednesday and unveil two updated iPhone models, a refreshed iPhone X and an upgraded entry-level equivalent of the iPhone 8 and 8 Plus. The new phone is tipped to be larger, with a 6.5-inch OLED screen (a step up from current LCD screens), and a heftier price tag. Apple may also introduce a fourth iteration of the Apple Watch, a new iPad, and a few surprise products. The event will begin at 10 a.m. on the West Coast and 1 p.m. EDT, and you can stream it live from Apple's website.
The predicted starting price for the new iPhone is $1,049, with the iPhone X $100 cheaper and the entry-level phone starting at $749. Apple and other phone makers have been offering more expensive phones to meet consumer demand and wring more profit out of each device amid slowing sales. Globally, smartphone sales grew an anemic 2 percent from April to June, according to Gartner, and in that period Apple dropped to No. 3 in global sales, after leader Samsung and China's Huawei. At the same time, the average sale price for each iPhone was $724, a 20 percent jump from a year earlier.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Nationalist wins tight Polish presidential electionspeed read Karol Nawrocki beat Rafal Trzaskowski in Poland's presidential runoff election
-
Assailant burns Jewish pedestrians in Boulderspeed read Eight people from the Jewish group were hospitalized after a man threw Molotov cocktails in a 'targeted act of violence'
-
'The pattern is similar across America'Instant Opinion Opinion, comment and editorials of the day
-
Crypto firm Coinbase hacked, faces SEC scrutinySpeed Read The Securities and Exchange Commission has also been investigating whether Coinbase misstated its user numbers in past disclosures
-
Starbucks baristas strike over dress codespeed read The new uniform 'puts the burden on baristas' to buy new clothes, said a Starbucks Workers United union delegate
-
Warren Buffet announces surprise retirementspeed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff displaySpeed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
