Someone burst the hype bubble surrounding Apple's big Wednesday announcement at its headquarters in Cupertino, California. It was Apple. On its own website.
Beyond obvious expectations for a bigger, more expensive iPhone, Apple was able to keep most of the revelations slated for its Wednesday product launch under wraps. That is, until techies peaked into the Apple website's publicly available XML files. Hidden inside some HTML, Apple had listed what appears to be the names, sizes, and colors of its newest phones, as well as some Apple Watch details.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Kill the Boer: Elon Musk and the anti-apartheid songUnder the radar Billionaire reignites controversy by linking South African 'struggle song' to 'white genocide'
-
Critics’ choice: Restaurants worthy of their buzzfeature A fun bistro, a reservation worth the wait, and a modern twist on Mexican dishes
-
Film reviews: Snow White, Death of a Unicorn, and The Alto KnightsFeature A makeover for Disney’s first animated feature, greedy humans earn nature’s wrath, and a feud between crime bosses rattles the mob
-
Markets notch worst quarter in years as new tariffs loomSpeed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panelsSpeed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of businessSpeed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pausesSpeed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocksSpeed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor dealSpeed Read The strike could have shut down major ports from Texas to Maine
-
Biden expected to block Japanese bid for US SteelSpeed Read The president is blocking the $14 billion acquisition of U.S. Steel by Japan's Nippon Steel, citing national security concerns
-
Judges block $25B Kroger-Albertsons mergerSpeed Read The proposed merger between the supermarket giants was stalled when judges overseeing two separate cases blocked the deal
