Apple spoiled its big announcement on its own website

Apple logo.
(Image credit: Getty Images)

Someone burst the hype bubble surrounding Apple's big Wednesday announcement at its headquarters in Cupertino, California. It was Apple. On its own website.

Beyond obvious expectations for a bigger, more expensive iPhone, Apple was able to keep most of the revelations slated for its Wednesday product launch under wraps. That is, until techies peaked into the Apple website's publicly available XML files. Hidden inside some HTML, Apple had listed what appears to be the names, sizes, and colors of its newest phones, as well as some Apple Watch details.

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Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.