The controversial #DeleteUber campaign significantly bolstered its primary competitor's revenue in early 2017, reports Fast Company.
The campaign, which stemmed from Uber offering rides while taxis boycotted service in New York to protest President Trump's immigration ban, also resulted in Lyft surpassing Uber in the number of downloads it received from the app store. Uber hit a rough patch in terms of publicity in early 2017, with many decrying former Uber CEO Travis Kalanick for his decision to join Trump's economic advisory council. It was also during this timeframe that a video surfaced of Kalanick fighting with his own Uber driver.
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