Apple announces its new streaming service, Apple TV+ — but doesn’t reveal a price

Apple TV + announcement.
(Image credit: NOAH BERGER/AFP/Getty Images)

Apple is officially entering the streaming wars.

Apple on Monday announced its brand new streaming service, Apple TV+, during an event in Cupertino. After showing off a montage of clips from upcoming original shows, the company described Apple TV+ as "not just another streaming service" but rather "the destination where the world's greatest storytellers will bring their best ideas to life."

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE
https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up
Explore More
Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.