Joe Biden dropped his 2020 announcement when most Americans were asleep. Here's why that was savvy.
![Joe Biden.](https://cdn.mos.cms.futurecdn.net/5UcjeX3dEenYWeFNpkdjeL-415-80.jpg)
Joe Biden is already proving President Trump's "Sleepy Joe" nickname wrong.
After months of teasing, the former vice president launched his presidential campaign on Thursday with a video tweeted at an absurdly early 6:00 a.m. EST. Sure, most of America was probably still in bed, but that's just what makes Biden's timing a shrewd, agenda-setting move.
With reports already indicating that Biden would announce Thursday, it made sense that he would ditch any pretenses and get the big news out first thing. That timing meant Biden dominated news alerts and publications' morning newsletters, and that he secured a top trending spot on Twitter even as the Midwest was still waking up. It also meant Biden slid right into Trump's typical morning tweetstorm, which suggests the president sees him as a threat. Perhaps Biden even took a cue from Trump in that respect, seeing as what the president tweets during his early executive time often dominates the news cycle all day.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
![https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg](https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516-320-80.jpg)
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Before Biden, Sen. Bernie Sanders (I-Vt.) had the earliest announcement video drop at 7:02 a.m EST. He's also — though probably unrelatedly — falling into second place behind Biden in most polls. Sens. Cory Booker (D-N.J.), Elizabeth Warren (D-Mass.), and Kamala Harris (D-Calif.) also shared announcement videos in the 7 a.m. hour. Sen. Amy Klobuchar (D-Minn.) and Pete Buttigieg, meanwhile, gave in-person speaking announcements in reasonable mid-afternoon time slots.
Sen. Kirsten Gillibrand (D-N.Y.) and Rep. Eric Swalwell (D-Calif.) secured some of the latest announcement times, both revealing their runs around 7 p.m. EST on The Late Show with Stephen Colbert. Former congressmember Beto O'Rourke also came in pretty late, spoiling his formal morning announcement with a text to a TV station the night before. Maybe, just maybe, that could play into why his campaign has stalled in the month since.
Create an account with the same email registered to your subscription to unlock access.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Kathryn is a graduate of Syracuse University, with degrees in magazine journalism and information technology, along with hours to earn another degree after working at SU's independent paper The Daily Orange. She's currently recovering from a horse addiction while living in New York City, and likes to share her extremely dry sense of humor on Twitter.
-
Hamas and Fatah sign unity agreement in Beijing
Speed Read China brokered a reconciliation deal between the rival Palestinian factions
By Arion McNicoll, The Week UK Published
-
The Earth just saw its hottest day on record
Speed Read July 21, 2024 was the hottest day in recorded global history
By Rafi Schwartz, The Week US Published
-
Bob Menendez to resign after corruption conviction
Speed Read The New Jersey senator submitted to resignation pressure following charges of federal bribery and corruption
By Rafi Schwartz, The Week US Published
-
'Spare us the charade'
Instant Opinion Opinion, comment and editorials of the day
By Anya Jaremko-Greenwold, The Week US Published
-
How Biden's enablers may have delayed his bowing out
Talking Points Joe Biden's inner circle faces calls for a reckoning for allegedly shielding the president — and the public — from questions of aging and electoral viability
By Rafi Schwartz, The Week US Published
-
Biden ends reelection bid, endorses Harris
Speed Read The sitting president gave his VP full support to replace him atop the Democratic ticket
By Peter Weber, The Week US Published
-
Can Kamala Harris beat Trump?
Today's Big Question Some senior Democrats are unsure the vice-president can win in November even as party closes ranks behind her
By The Week UK Published
-
Pelosi and Obama add to doubts over Biden
Speed Read Both Democrats think the president should reconsider his reelection campaign, insiders say
By Rafi Schwartz, The Week US Published
-
Biden tests positive for Covid in fresh blow to campaign
Speed Read The president said he would consider dropping out of the race if presented with a "medical condition"
By Rafi Schwartz, The Week US Published
-
Menendez convicted of bribery, fraud, and extortion
Speed Read The New Jersey Democratic Senator was found guilty in a federal corruption trial
By Rafi Schwartz, The Week US Published
-
The Democrats 'resigned to a second Trump presidency'
Talking Points Did the assassination attempt end Biden's election chances?
By Joel Mathis, The Week US Published