Joe Biden dropped his 2020 announcement when most Americans were asleep. Here's why that was savvy.
Joe Biden is already proving President Trump's "Sleepy Joe" nickname wrong.
After months of teasing, the former vice president launched his presidential campaign on Thursday with a video tweeted at an absurdly early 6:00 a.m. EST. Sure, most of America was probably still in bed, but that's just what makes Biden's timing a shrewd, agenda-setting move.
With reports already indicating that Biden would announce Thursday, it made sense that he would ditch any pretenses and get the big news out first thing. That timing meant Biden dominated news alerts and publications' morning newsletters, and that he secured a top trending spot on Twitter even as the Midwest was still waking up. It also meant Biden slid right into Trump's typical morning tweetstorm, which suggests the president sees him as a threat. Perhaps Biden even took a cue from Trump in that respect, seeing as what the president tweets during his early executive time often dominates the news cycle all day.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Before Biden, Sen. Bernie Sanders (I-Vt.) had the earliest announcement video drop at 7:02 a.m EST. He's also — though probably unrelatedly — falling into second place behind Biden in most polls. Sens. Cory Booker (D-N.J.), Elizabeth Warren (D-Mass.), and Kamala Harris (D-Calif.) also shared announcement videos in the 7 a.m. hour. Sen. Amy Klobuchar (D-Minn.) and Pete Buttigieg, meanwhile, gave in-person speaking announcements in reasonable mid-afternoon time slots.
Sen. Kirsten Gillibrand (D-N.Y.) and Rep. Eric Swalwell (D-Calif.) secured some of the latest announcement times, both revealing their runs around 7 p.m. EST on The Late Show with Stephen Colbert. Former congressmember Beto O'Rourke also came in pretty late, spoiling his formal morning announcement with a text to a TV station the night before. Maybe, just maybe, that could play into why his campaign has stalled in the month since.
-
Political cartoons for February 14Cartoons Saturday's political cartoons include a Valentine's grift, Hillary on the hook, and more
-
Tourangelle-style pork with prunes recipeThe Week Recommends This traditional, rustic dish is a French classic
-
The Epstein files: glimpses of a deeply disturbing worldIn the Spotlight Trove of released documents paint a picture of depravity and privilege in which men hold the cards, and women are powerless or peripheral
-
Judge blocks Hegseth from punishing Kelly over videoSpeed Read Defense Secretary Pete Hegseth pushed for the senator to be demoted over a video in which he reminds military officials they should refuse illegal orders
-
Trump’s EPA kills legal basis for federal climate policySpeed Read The government’s authority to regulate several planet-warming pollutants has been repealed
-
House votes to end Trump’s Canada tariffsSpeed Read Six Republicans joined with Democrats to repeal the president’s tariffs
-
Bondi, Democrats clash over Epstein in hearingSpeed Read Attorney General Pam Bondi ignored survivors of convicted sex offender Jeffrey Epstein and demanded that Democrats apologize to Trump
-
El Paso airspace closure tied to FAA-Pentagon standoffSpeed Read The closure in the Texas border city stemmed from disagreements between the Federal Aviation Administration and Pentagon officials over drone-related tests
-
Judge blocks Trump suit for Michigan voter rollsSpeed Read A Trump-appointed federal judge rejected the administration’s demand for voters’ personal data
-
US to send 200 troops to Nigeria to train armySpeed Read Trump has accused the West African government of failing to protect Christians from terrorist attacks
-
Grand jury rejects charging 6 Democrats for ‘orders’ videoSpeed Read The jury refused to indict Democratic lawmakers for a video in which they urged military members to resist illegal orders
