Anti-vaxxers are using a 1969 episode of The Brady Bunch to defend their beliefs

A 1969 photo of "The Brady Bunch" cast.
(Image credit: Paramount Television/Courtesy of Getty Images)

Instead of listening to their doctors, some people are turning to a 50-year-old rerun of The Brady Bunch for medical advice.

Television shows, movies, and video games can educate viewers and users on medical conditions — the Oregon Trail famously taught players the dangers of dysentery, cholera, and diphtheria — but not every storyline is accurate. The 1969 Brady Bunch episode "Is There a Doctor in the House?" made coming down with the measles look like fabulous fun. When all six kids got sick, they stayed home from school for a few days, spending their time goofing off and trying to color their spots green.

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The episode first aired six years after the measles vaccine was developed, and that year, there were 25,000 cases in the U.S, with 41 deaths, the Centers for Disease Control and Prevention says. Maureen McCormick, who played eldest daughter Marcia Brady, is not happy that people are using the show and her image to promote their anti-vaccine beliefs. She told NPR that when she was a kid, she had the measles and "it was not a fun thing." Lloyd Schwartz, the son of late Brady Bunch creator Sherwood Schwartz, also takes issue with what's happening, and said his father "would be sorry, because he believed in vaccination, had all of his kids vaccinated."

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Catherine Garcia, The Week US

Catherine Garcia has worked as a senior writer at The Week since 2014. Her writing and reporting have appeared in Entertainment Weekly, The New York Times, Wirecutter, NBC News and "The Book of Jezebel," among others. She's a graduate of the University of Redlands and the Columbia University Graduate School of Journalism.