As technology continues to transform the way we do, well, everything, the London startup Depop has found a new approach to change the retail landscape, raising a solid $62 million in funding and passing 13 million users this year, TechCrunch reported Friday.
Depop, the shopping app that's a sensation among Gen Z and millennial consumers, lets users post, sell and resell clothing items and other goods to followers — much like other apps like Poshmark and Vinted, and kind of like a shopping version of Instagram. Users can also like, follow and message each other in order to secure sales and show off their collections.
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The success of apps like Depop can be directly related to the rise of the "bedroom entrepreneur:" the idea that Gen Z and millennial consumers (about 90 percent of the app's users) are extremely drawn to buying products online and "social shopping" — buying from people they follow rather than going to actual stores. "Our mission is to redefine the fashion industry the same way that Spotify did with music and Airbnb did with traveling," Raga shared with TechCrunch.
With revenue growth of 100 percent year-on-year and gross merchandise value of more than $500 million since launch, Depop is certainly on the path to become the new way we consume fashion.
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