Toys 'R' Us is relaunching in the U.S. with new stores designed to be more 'fun and interactive'

published July 18, 2019

Toys 'R' Us is getting a reboot.

The retailer, which closed all its locations in the U.S. in 2018 after the company filed for bankruptcy, is being relaunched by Tru Kids Brands with the opening of two new stores this year, CNN reports. One of the new locations will be in Houston, Texas, while the other will be in Paramus, New Jersey, and the company's aim is to open 10 new stores by the end of 2020, The Washington Post reports.

But Toys 'R' Us won't be coming back without some major changes, as Tru Kids Brands has reworked the stores' design so they're more "fun and interactive" as to "better fit within today's retail environment," CEO Richard Barry told the Post. The two new locations will be smaller — 6,500-square feet compared to about 40,000 square feet before — and they'll emphasize open areas for children to play in, the Post notes. The stores will also sell fewer toys than before, CNN reports. Previously, lenders had teased a "new and re-imagined" Toys 'R Us on the horizon.