A Toys R Us and Babies R Us store.
(Image credit: Justin Sullivan/Getty Images)

If you still don't want to grow up, you're in luck: You may still be able to call yourself a Toys 'R' Us kid.

CNN reports that the owners of the embattled toy store are looking to revive the business after closing all of its U.S. stores earlier this year and filing for bankruptcy in 2017. The original plan was for the company's assets to be sold off in a bankruptcy auction, but that auction has now been canceled, and in court filings, the owners said they were planning to launch "a new, operating Toys 'R' Us and Babies 'R' Us branding company."

USA Today also reports that lenders are now operating a new venture called Geoffrey's Toy Box out of the Toys 'R' Us headquarters; they said in a press release they are working on "new and re-imagined" Toys 'R' Us stores. It's not clear what exactly will be different about the new stores, but at least one thing will be the same: Geoffrey the giraffe is still the mascot. He even made an appearance at a recent toy show with a cape that said, "Back From Vacation." Read more at CNN.

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.