Apple apologizes for having contractors listen to Siri recordings

Apple is apologizing following reports that contractors were listening to users' Siri recordings, saying it fell short of its "ideals."
The company on Wednesday issued this apology while announcing updates to its audio review policies, reports The Verge. The Guardian reported in July that in reviewing some Siri audio to improve the virtual assistant, "contractors regularly hear confidential medical information, drug deals, and recordings of couples having sex." The fact that humans might listen to audio recorded by Siri wasn't being clearly disclosed to Apple users. Apple at the time said that only a small amount of Siri requests are analyzed in this way.
Apple now says that after reviewing this program, which it previously suspended, "we realize we haven't been fully living up to our high ideals, and for that we apologize." It plans to resume a Siri audio review program, but going forward, customers will have to opt in, and only Apple employees, not contractors, can listen to Siri audio samples. Apple also says it will work to delete any recordings from when Siri is accidentally triggered and won't retain audio recordings of Siri interactions by default. The company is hoping that users do opt into this "knowing that Apple respects their data and has strong privacy controls in place."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Apple certainly wasn't alone in facing criticism over reports of human contractors listening to users' audio that could sometimes include sensitive information, with similar complaints being lodged at Google over its Assistant and Amazon over its Alexa. Amazon earlier this month started allowing users to opt out of human review of Alexa recordings, while Google, like Apple, paused human review of Assistant audio. Apple says it will restart its audio review program with the release of a software update this fall.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.
-
Warren Buffet announces surprise retirement
speed read At the annual meeting of Berkshire Hathaway, the billionaire investor named Vice Chairman Greg Abel his replacement
-
Trump calls Amazon's Bezos over tariff display
Speed Read The president was not happy with reports that Amazon would list the added cost from tariffs alongside product prices
-
Markets notch worst quarter in years as new tariffs loom
Speed Read The S&P 500 is on track for its worst month since 2022 as investors brace for Trump's tariffs
-
Tesla Cybertrucks recalled over dislodging panels
Speed Read Almost every Cybertruck in the US has been recalled over a stainless steel panel that could fall off
-
Crafting emporium Joann is going out of business
Speed Read The 82-year-old fabric and crafts store will be closing all 800 of its stores
-
Trump's China tariffs start after Canada, Mexico pauses
Speed Read The president paused his tariffs on America's closest neighbors after speaking to their leaders, but his import tax on Chinese goods has taken effect
-
Chinese AI chatbot's rise slams US tech stocks
Speed Read The sudden popularity of a new AI chatbot from Chinese startup DeepSeek has sent U.S. tech stocks tumbling
-
US port strike averted with tentative labor deal
Speed Read The strike could have shut down major ports from Texas to Maine