Facebook will reportedly pay $40 million for allegedly inflating video metrics
Facebook is doling out a seemingly small sum to brush away its video troubles.
Facebook has reportedly reached a settlement in a lawsuit alleging it falsely inflated viewership metrics on its videos by up to 900 percent. Advertising firms on Monday started revealing the details of that settlement, which includes a $40 million payment that'll largely be distributed to advertisers who allegedly didn't get the video viewership they paid for, per The Hollywood Reporter.
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As of Monday, Facebook seemed to be making amends. According to a briefing released Monday by those plaintiffs, Facebook has agreed to pay out a $40 million settlement. Most of it will go to the affected advertisers, but 30 percent of the settlement, or $12 million, will go to attorneys, per the Reporter. Still, Facebook is maintaining a lot of the suit came "without merit" — and hasn't acknowledged how it hurt the media business once news organizations got wind of how prioritized video content seemed to be.
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