The Trump Organization is taking Trump's name off his Central Park skating rinks

The Trump Organization is giving Central Park the cold shoulder.

No, it's not giving up the two ice skating rinks it operates in Central Park. But it is largely removing the Trump name from both of them for an undisclosed reason, The Washington Post reports.

As the weather cools and skaters prepare to take the ice, they'll only see small reminders of the name that once coated the Wollman and Lasker rinks. The boards featuring "Trump" in bold red letters are gone, while only "T" peaks out from behind a white tarp in the area where people rent skates. And where a welcome sign used to read "Trump" at the top, it now features just fine print reading "operated by the Trump Organization," the Post reports. Geoffrey Croft of the watchdog group NYC Park Advocates calls it a "complete rebranding" where even workers' uniforms have ditched the name.

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The New York City Parks Department said the Trump Organization informed it of the changes in August and didn't provide a reason. The Trump Organization also didn't comment to the Post. But an anonymous employee said the decision was made because the name was driving customers away and "hurting business."

The rinks are the latest Trump property to lose their presidential designation. "Trump" has been stripped from three hotels and six residential building in Manhattan since he took office, though that's because other people owned the buildings and only paid to license the Trump name, the Post explains.