Cyber Monday shows people are doing more and more of their shopping via smartphone
Cyber Monday purchases via smartphones hit a new record this year. They accounted for 33 percent of all sales, totaling $3 billion — the first day in history with sales through smartphones that high — a 46 percent growth, reports Adobe Analytics. Most visits to retail sites were via smartphone, at 54 percent.
Shopping via smartphone is "outpacing and very much driving overall growth of online sales," reports TechCrunch. Even so, larger purchases that require more research, such as furniture and appliances, are more frequently made on a desktop, per Adobe.
"Consumers are reimagining what it means to shop during the holidays, with smartphones having a breakout season," said Adobe Digital Insights' principal analyst Taylor Schreiner in a statement.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Throughout the holiday season, Americans will spend $14 billion more via smartphones compared to last year, says Adobe, making smartphones the driver of half of the increase in sales this season. Adobe predicts on Christmas Day, consumers will make more purchases via smartphone than desktop for the first time ever.
Overall, consumers spent $9.4 billion on Cyber Monday alone, $1.3 billion more than last year, per TechCrunch. According to Adobe, the top 5 most popular purchases in the U.S. on Cyber Monday were L.O.L. Surprise dolls, Frozen 2 toys, Nintendo Switch, VR devices, and Samsung TVs.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Taylor Watson is audience engagement editor for TheWeek.com and a former editorial assistant. She graduated from Syracuse University, with a major in magazine journalism and minors in food studies and nutrition. Taylor has previously written for Runner's World, Vice, and more.
-
4 ways to give back this holiday season
The Explainer If your budget is feeling squeezed, remember that money is not the only way you can be generous around the holidays
By Becca Stanek, The Week US Published
-
4 tips for hosting an ecofriendly Thanksgiving
The Week Recommends Coming together for the holidays typically produces a ton of waste, but with proper preparation, you can have an environmentally friendly gathering.
By Theara Coleman, The Week US Published
-
Jussie Smollet conviction overturned on appeal
Speed Read The Illinois Supreme Court overturned the actor's conviction on charges of staging a racist and homophobic attack against himself in 2019
By Peter Weber, The Week US Published
-
US charges Indian tycoon with bribery, fraud
Speed Read Indian billionaire Gautam Adani has been indicted by US prosecutors for his role in a $265 million scheme to secure solar energy deals
By Peter Weber, The Week US Published
-
Boeing machinists approve contract, end strike
Speed Read The company's largest union approved the new contract offer, ending a seven-week strike
By Peter Weber, The Week US Published
-
US economy still strong in final preelection report
Speed Read It grew at a solid 2.8% annual rate from July through September
By Peter Weber, The Week US Published
-
Boeing machinists reject deal, continue strike
Speed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
By Peter Weber, The Week US Published
-
Ports reopen after dockworkers halt strike
Speed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
By Peter Weber, The Week US Published
-
Empty-nest boomers aren't selling their big homes
Speed Read Most Americans 60 and older do not intend to move, according to a recent survey
By Peter Weber, The Week US Published
-
Brazil accuses Musk of 'disinformation campaign'
Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
By Rafi Schwartz, The Week US Published
-
Disney board fends off Peltz infiltration bid
Speed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
By Rafi Schwartz, The Week US Published