Disney is getting rid of the Fox in 20th Century Fox

An era in the film industry has officially come to an end.

Disney is rebranding the 20th Century Fox film studio it purchased in its acquisition of Fox assets last year, Variety reports. Going forward, 20th Century Fox will instead be known as 20th Century Studios, and Disney will also rebrand Fox Searchlight Pictures as just Searchlight Pictures.

Audiences will start seeing these changes fairly soon, as The Call of the Wild will reportedly be released next month under the new 20th Century Studios branding, although the opening logo complete with that iconic fanfare will be kept unchanged other than the altered name being swapped in.

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This decision, The New York Times notes, will mean that "consumers do not mistakenly think the movie studio has anything to do Rupert Murdoch's polarizing Fox News media empire." Indeed, an insider told Variety, "I think the Fox name means Murdoch, and that is toxic." Fox News was among the assets Disney didn't acquire in its $71 billion 21st Century Fox purchase, which gave it the rights to properties like Avatar, X-Men, and The Simpsons ahead of the launch of its streaming service, Disney+.

Still yet to be decided, according to Variety's report, is whether Disney will similarly rebrand 20th Century Fox Television and Fox 21 Television Studios, which produce shows like The Orville, This Is Us, and Pose. On TV, then, the Fox name lives on inside Disney — for now.