Trump's allies are warning him to reboot his campaign. Trump is working on new nicknames for Joe Biden.


There's a divide in President Trump's re-election effort between advisers and allies who see the polling and are pushing for a major overhaul of the campaign, and those, including campaign manager Brad Parscale, who argue that the polls aren't as bad as they look and insist Trump's base is enthusiastically in line, The Washington Post reports. "And then there's Trump himself, who has derailed his team's desired themes on an almost daily basis — deploying racist rhetoric and mounting incendiary attacks on critics amid a surging coronavirus pandemic, an economic crisis, and roiling protests over police brutality."
"You can't win with these numbers. They're atrocious numbers," Ed Rollins, co-chairman of the pro-Trump super PAC Great America, told the Post. "He's got to go out and add 10 points pretty quick. If he can do that, he'll win. If not, [Joe] Biden is sitting there as the alternative." Another person close to Trump told the Post that "if the election was today, we are in big trouble," but "thankfully, it is not."
Parscale replied, "We know we are in solid shape in all of our key states, and no amount of fake, narrative-setting media polls can ever change that." Many Trump allies, similarly skeptical of public polling, "say the internal polling and modeling they're sharing with the president is less grim than the public surveys," the Post reports. Trump himself has been telling allies he believes his hard line on statue vandals will work to his political advantage and says "10 points" should be added to his numbers, two people who spoke with Trump this week told the Post.
The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Advisers at least agree it's urgent for the campaign to make the race a choice between Trump and Biden, not a referendum on the incumbent. "Trump has recently been asking advisers whether he should stick with his current nickname for Biden — 'Sleepy Joe' — or try to coin another moniker, such as 'Swampy Joe' or 'Creepy Joe,'" the Post reports. "In a tweet on Sunday, Trump tried out yet another variant: 'Corrupt Joe.'"
For his part, Biden is comparing Trump's reaction to the multiple crises to "a child who can't believe this has happened to him." The COVID-19 pandemic "didn't happen to him," Biden said in Philadelphia on Thursday. "It happened to all of us. And his job isn't to whine about it. His job is to do something about it, to lead."
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
Bluetoothing: the phenomenon driving HIV spike in Fiji
Under the Radar ‘Blood-swapping’ between drug users fuelling growing health crisis on Pacific island
-
Marisa Silver’s 6 favorite books that capture a lifetime
Feature The author recommends works by John Williams, Ian McEwan, and more
-
Book reviews: ‘We the People: A History of the U.S. Constitution’ and ‘Will There Ever Be Another You’
Feature The many attempts to amend the U.S. Constitution and Patricia Lockwood’s struggle with long Covid
-
Court allows Trump’s Texas troops to head to Chicago
Speed Read Trump is ‘using our service members as pawns in his illegal effort to militarize our nation’s cities,’ said Gov. J.B. Pritzker
-
Judge bars Trump’s National Guard moves in Oregon
Speed Read In an emergency hearing, a federal judge blocked President Donald Trump from sending National Guard troops into Portland
-
Museum head ousted after Trump sword gift denial
Speed Read Todd Arrington, who led the Dwight D. Eisenhower Presidential Library and Museum, denied the Trump administration a sword from the collection as a gift for King Charles
-
Trump declares ‘armed conflict’ with drug cartels
speed read This provides a legal justification for recent lethal military strikes on three alleged drug trafficking boats
-
Supreme Court rules for Fed’s Cook in Trump feud
Speed Read Federal Reserve Governor Lisa Cook can remain in her role following Trump’s attempts to oust her
-
Judge rules Trump illegally targeted Gaza protesters
Speed Read The Trump administration’s push to arrest and deport international students for supporting Palestine is deemed illegal
-
Trump: US cities should be military ‘training grounds’
Speed Read In a hastily assembled summit, Trump said he wants the military to fight the ‘enemy within’ the US
-
US government shuts down amid health care standoff
Speed Read Democrats said they won’t vote for a deal that doesn’t renew Affordable Care Act health care subsidies