Goodyear scrambles to clarify its policies after Trump calls for boycott over MAGA hat ban

Goodyear Racing Eagle tires are stacked up along a wall during practice for the NASCAR Sprint Cup Series Allstate 400 at the Brickyard at Indianapolis Motor Speedway on July 25, 2009 in India
(Image credit: Chris Graythen/Getty Images for NASCAR)

Goodyear is offering a clarification of its policy on employees' support for political candidates as President Trump calls for a boycott.

Trump in a tweet on Wednesday urged his supporters to not buy Goodyear tires because, he wrote, "They announced a BAN ON MAGA HATS." He was referring to a report showing an image of what appeared to be a Goodyear training slide in Topeka, Kansas, listing "MAGA attire," "Blue Lives Matter," and politically-affiliated material as "unacceptable" at work, while "Black Lives Matter" and "Lesbian, Gay, Bisexual, and Transgender pride" was listed as "acceptable."

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In reference to the presence of Blue Lives Matter on the "unacceptable" list in the viral image, Goodyear addressed beliefs the company is "anti-police." "Nothing could be further from the truth," the statement said, "and we have the upmost [sic] appreciation for the vital work police do on behalf of our shared communities."

The company's statement didn't respond directly to Trump's call for a boycott, but shortly after the president posted his tweet, Goodyear's stock fell three percent. CNN notes the irony of the president going after Goodyear after previously railing against "cancel culture" and takes note of the fact that Goodyear, according to a 2009 statement from the company, is "the exclusive tire for the presidential limo and the standard tire of the U.S. Secret Service."

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Brendan Morrow

Brendan worked as a culture writer at The Week from 2018 to 2023, covering the entertainment industry, including film reviews, television recaps, awards season, the box office, major movie franchises and Hollywood gossip. He has written about film and television for outlets including Bloody Disgusting, Showbiz Cheat Sheet, Heavy and The Celebrity Cafe.