Trump's base turnout strategy is also a base expansion strategy


If there's one thing mainstream-media pundits agree on, it's that Donald Trump's GOP has given up trying to appeal to anyone outside of the president's base. In an earlier era of American politics, one would expect the Republican nominee to pivot toward the center of the ideological spectrum in the general election. Instead, the Republican National Convention spent its opening night following a base-mobilization strategy in which speakers and videos spoke to the keenest fears of Trump voters. And this, we are told, is a sign of a dysfunctional campaign and party that's setting itself up for a big loss in November.
But there's another possibility. What if, instead of adjusting his message to appeal to people who are currently inclined to vote for Joe Biden, Trump is trying to persuade these voters to change their minds and come to him? What if, rather than treating voter preferences as static and adjusting his message to match them, Trump is trying to convince voters that their current preferences are out of sync with reality?
What if Trump is trying to expand his base not by moderating his positions but by radicalizing the electorate?
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
That's what the relentlessly ominous message of Monday night was all about. Trump is telling a story that is very scary but that makes perfect sense of rapidly accumulating accounts of riots and violent crime in cities across the country: Urban progressivism has wrecked Seattle and Chicago and Denver and New York — and if Joe Biden and Kamala Harris take over in January, the chaos and violence will come right to your doorstep. If you give them a chance to govern, your neighborhood will soon look just like Portland.
We don't know yet if the message will work. Reality is, of course, more complicated, and Trump is doing plenty to inflame the tensions himself. But we should recognize the attempt for what it is: An effort to turn a larger share of the electorate into Trump voters.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Damon Linker is a senior correspondent at TheWeek.com. He is also a former contributing editor at The New Republic and the author of The Theocons and The Religious Test.
-
Today's political cartoons - March 29, 2025
Cartoons Saturday's cartoons - my way or Norway, running orders, and more
By The Week US Published
-
5 tactically sound cartoons about the leaked Signal chat
Cartoons Artists take on the clown signal, baby steps, and more
By The Week US Published
-
Roast lamb shoulder with ginger and fresh turmeric recipe
The Week Recommends Succulent and tender and falls off the bone with ease
By The Week UK Published
-
The JFK files: the truth at last?
In The Spotlight More than 64,000 previously classified documents relating the 1963 assassination of John F. Kennedy have been released by the Trump administration
By The Week Staff Published
-
Are we really getting a government shutdown this time?
Talking Points Democrats rebel against budget cuts by Trump, Musk
By Joel Mathis, The Week US Published
-
Will Trump lead to more or fewer nuclear weapons in the world?
Talking Points He wants denuclearization. But critics worry about proliferation.
By Joel Mathis, The Week US Published
-
Why Trump and Musk are shutting down the CFPB
Talking Points And what it means for American consumers
By Joel Mathis, The Week US Published
-
Are we now in a constitutional crisis?
Talking Points Trump and Musk defy Congress and the courts
By Joel Mathis, The Week US Published
-
What can Democrats do to oppose Trump?
Talking Points The minority party gets off to a 'slow start' in opposition
By Joel Mathis, The Week US Published
-
'Seriously, not literally': how should the world take Donald Trump?
Today's big question White House rhetoric and reality look likely to become increasingly blurred
By Sorcha Bradley, The Week UK Published
-
Will Trump's 'madman' strategy pay off?
Today's Big Question Incoming US president likes to seem unpredictable but, this time round, world leaders could be wise to his playbook
By Sorcha Bradley, The Week UK Published