6 clever COVID-19 PSAs from around the world


Back in March and April, when the novel coronavirus was still new and mask-wearing and social distancing foreign, the U.S. rolled out a bunch of ads explaining best COVID-19 practices for keep yourself and others safe. Some of them, like Paul Rudd's PSA for New York and Lego's Batman and Star Wars ads were amusing and informative. Others haven't aged so well.
The U.S. is now setting new records for COVID-19, including topping 200,000 new infections on Friday alone, and top infectious disease expert Dr. Anthony Fauci warned Sunday about a possible "surge upon a surge" in the weeks after Thanksgiving. A vaccine is coming, he added, and "if we can hang together as a country and do these kinds of things to blunt these surges until we get a substantial proportion of the population vaccinated, we can get through this."
The U.S. isn't going through this alone, of course, and some foreign governments, companies, and artists have tried different ways of communicating the severity of the virus and the need to stop the spread of the coronavirus. As COVID fatigue crashes into the holidays, here are six creative ways other countries have tried to keep up the fight.
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
1. Germany created an instant classic in November that lightly tugged at the patriotic impulse while highlighting both the stakes and the relatively low cost of serving the greater good.
2. Turkey's Süleyman Hacıcaferoğlu took some animated matchsticks created in the spring by Spanish artists Juan Declan and Valentina Izaguirre, threw on the Mission: Impossible theme song, and created an arresting visual representation of how the virus spreads — and stops.
3. South Africa drew on the ick factor to encourage mask wearing.
4. Vietnam's health department produced an animated ad with a "Jealous Coronavirus" song that is so catchy, it became a bona fide hit in the country.
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
5. Singapore created its own pop hit, "Singapore Be Steady," with actor Gurmit Singh in character as Phua Chu Kang.
6. In Croatia, Karlovacko beer got its social distancing message across in a language that is probably universal: the disapproving look of a potential parent-in-law. Watch below. Peter Weber
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
The IDF's manpower problem
The Explainer Israeli military's shortage of up to 12,000 troops results in call-up for tens of thousands of reservists
-
Quiz of The Week: 16 – 22 August
Quiz Have you been paying attention to The Week's news?
-
Can Soho House get its edge back?
Talking Point The private members' club has lost its exclusive appeal – but a £2 billion buy-out could offer a fresh start
-
Trump says Smithsonian too focused on slavery's ills
Speed Read The president would prefer the museum to highlight 'success,' 'brightness' and 'the future'
-
Trump to host Kennedy Honors for Kiss, Stallone
Speed Read Actor Sylvester Stallone and the glam-rock band Kiss were among those named as this year's inductees
-
White House seeks to bend Smithsonian to Trump's view
Speed Read The Smithsonian Institution's 21 museums are under review to ensure their content aligns with the president's interpretation of American history
-
Charlamagne Tha God irks Trump with Epstein talk
Speed Read The radio host said the Jeffrey Epstein scandal could help 'traditional conservatives' take back the Republican Party
-
CBS cancels Colbert's 'Late Show'
Speed Read 'The Late Show with Stephen Colbert' is ending next year
-
Shakespeare not an absent spouse, study proposes
speed read A letter fragment suggests that the Shakespeares lived together all along, says scholar Matthew Steggle
-
New Mexico to investigate death of Gene Hackman, wife
speed read The Oscar-winning actor and his wife Betsy Arakawa were found dead in their home with no signs of foul play
-
Giant schnauzer wins top prize at Westminster show
Speed Read Monty won best in show at the 149th Westminster Kennel Club dog show