Earlier this month, a man ordering lunch at a Dairy Queen in Brainerd, Minnesota, told the cashier he'd like to pay for the car behind him, which triggered a "pay it forward" chain that involved 900 customers and lasted nearly three days.
Tina Jensen, the Dairy Queen's general manager, told Today Food that pay it forward chains usually end by the 20th car, but this time, it kept going, and by the end of the lunch rush, 100 people had participated. The staff kept Jensen updated on the number of cars, and she posted about it on Facebook. Customers would come in and were excited to participate, while one person called in and asked to buy a gift card, which could be used if a person wasn't able to cover an entire order — for example, if a customer ordered an ice cream cone and had a family that spent $40 in the vehicle behind them.
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