Katy Perry released a new music video starring … Pikachu

In January, The Pokémon Company announced that it was teaming up with Universal Music Group artists to celebrate its 25th anniversary. Though nobody knew exactly what that meant at the time, the hope was obviously for either "new pocket monster-inspired tunes" or a Lavender Town theme exercise remix — but instead we got Post Malone singing about his favorite NFL team?
On Friday, Katy Perry shared her own contribution to the anniversary celebrations: a video for her new single "Electric," in which she travels back in time with her Pikachu to make her younger self enter a talent show. Though the song sounds like it belongs on a TJ Maxx playlist ("there's no reason that this life can't be electric!"), it's at least more on-brand for Pokémon than Hootie and the Blowfish.
Read more at Kotaku.
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Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.
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