Porsche Project Gold: One-off 911 sells for £2.4m in just ten minutes at auction

Porsche’s bespoke 911 Project Gold sold in less than ten minutes, and for £2.4m, when it went under the hammer yesterday evening.

The buyer, whose name has not been disclosed, placed the winning bid of €2.7m at the RM Sotheby’s Porsche 70th Anniversary Auction event held at the German carmaker’s Experience Center in Atlanta.

According to car news site Motor1, some 37 bids were placed over the ten-minute period before the winning one was announced.

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“Don’t go into thinking Porsche will spend the money superficially,” the website says, as the proceeds from the auction will go towards the non-profit Ferry Porsche Foundation - a charity that supports youth development.

The Project Gold is unlike any other 911 to roll off Porsche’s production line in 2018.

Developed by the company’s Classic division, the one-off sports car takes the form of a “spectacularly restored” 993-generation 911 Turbo that was last manufactured two decades ago, says motoring site Carscoops.

Porsche Classic spent around 18 months building the vehicle, which includes 52,000 new parts over the original model and boasts an upgraded version of the base car’s 3.6-litre flat-six engine, the website reports.

Along with the extensive modifications under the bonnet and in the cockpit, the company finished the unique car in the same golden yellow paint scheme as this year’s 911 Turbo S Exclusive Series, says Evo.

Sadly, the winning bidder won’t be able to take their new car on to public roads. Given that the car is based on a vehicle from the late 1990s, but is classified as a new car, the Project Gold 911 doesn’t meet the strict emissions and safety regulations for it to be road legal, the magazine adds.

Image credit: Porsche