Apple kills its secret electric car project

Apple told employees it's ending its decadelong, multibillion dollar electric vehicle project

(Image credit: Josh Edelson / AFP via Getty Images)

published 28 February 2024

What happened?

Apple told employees on Tuesday it's ending its secretive electric vehicle project, said Bloomberg . Many of the people working on the decadelong, multibillion-dollar Project Titan are being reassigned to Apple's generative AI unit.

The now-defunct Apple Car project was "one of Silicon Valley's worst-kept secrets because it was being tested on public roads," The New York Times said. An "all-electric sedan emblazoned with the Apple logo may never pass you on the expressway," Matteo Wong said at The Atlantic, but with Apple's iPhone-connecting CarPlay software standard in nearly every new vehicle, "the Apple Car already exists, and you've almost certainly ridden in one."

Subscribe to The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

https://cdn.mos.cms.futurecdn.net/flexiimages/jacafc5zvs1692883516.jpg

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Explore More

To continue reading this article...

Create a free account

Continue reading this article and get limited website access each month.

Get unlimited website access, exclusive newsletters plus much more.

Cancel or pause at any time.

Already a subscriber to The Week?

Unlimited website access is included with Digital and Print + Digital subscriptions.
with the same email registered to your subscription to unlock access.

Not sure which email you used for your subscription? Contact us

Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.