Apple kills its secret electric car project

Apple told employees it's ending its decadelong, multibillion dollar electric vehicle project

(Image credit: Josh Edelson / AFP via Getty Images)

published 28 February 2024

What happened?

Apple told employees on Tuesday it's ending its secretive electric vehicle project, said Bloomberg . Many of the people working on the decadelong, multibillion-dollar Project Titan are being reassigned to Apple's generative AI unit.

The now-defunct Apple Car project was "one of Silicon Valley's worst-kept secrets because it was being tested on public roads," The New York Times said. An "all-electric sedan emblazoned with the Apple logo may never pass you on the expressway," Matteo Wong said at The Atlantic, but with Apple's iPhone-connecting CarPlay software standard in nearly every new vehicle, "the Apple Car already exists, and you've almost certainly ridden in one."

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Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.