Sales of iPhones jump, giving Apple last laugh, say analysts

ALL the talk last year was that sales of Apple's iPhone would continue to fall, but it looks like the doom-mongers were wrong. The New York Times reports that the consensus among 44 analysts is that Apple sold an estimated 55.3 million iPhones during the final quarter of 2013 - up ten per cent on the previous year.

The actual sales figures won't be released until after the markets close next Monday but if the analysts - 27 professionals and 17 amateurs - are correct then Apple will have proved its critics wrong. During the final quarter of 2012 the company sold 47.8 million iPhones so the 2013 figures would represent a healthy increase and a riposte to the gadget's detractors.

Last year there was a groundswell of opinion that forecast Apple iPhone sales would continue to drop. Asked why, the sceptics said the design of the company's new iPhone 5s and 5c wasn't different enough from previous models while, according to the NYT, others "predicted declines because of the iPhone's screen size, saying it was too small compared with all those XL and XXL Android smartphones".

The Week

Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

SUBSCRIBE & SAVE

Sign up for The Week's Free Newsletters

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.

Sign up

Though the increase in sales will also lift Apple's spirits, it's not yet clear how this will translate into profits because last year they didn't grow at a fast enough rate to please Wall Street. But the NYT says that now Apple is finally selling its flagship smartphone on China Mobile, the world's largest cellular operator, "sales of the iPhone are expected to grow".

That was certainly the belief expressed by Tim Cook, the company's chief executive, who last week told reporters in Beijing that the deal struck with China Mobile (that took six years to negotiate) is "a very, very important geography for Apple…what this partnership does is, it allow us to take the iPhone to a different level in China."