The dynamic between politicians has been shifting lately as some Democrats embrace more confrontational, crass tactics from across the aisle. As the left ramps up for the midterm elections, some are willing to try less polite forms of communication, an approach known in online circles as dark woke.
What defines dark woke? Party insiders say that Democratic politicians have been encouraged to “embrace a new form of combative rhetoric” aimed at “winning back voters who have responded to President Donald Trump’s no-holds-barred version of politics,” said The New York Times. This is an attempt to “step outside the bounds” of “political correctness” and “requires being crass but discerning, rude but only to a point.” Examples include California Gov. Gavin Newsom’s aggressive meme warfare and Texas Rep. Jasmine Crockett’s “alliterative insults.”
Republicans have “essentially put Democrats in a respectability prison,” said Bhavik Lathia, a communications consultant, to the Times. There’s an “extreme imbalance in strategy that allows Republicans to say stuff that really grabs voters’ attention,” while Democrats are “stuck saying boring pablum.” That has shifted with stunts like Newsom showing off knee pads today that he suggested were for leaders “selling out” to the Trump administration, said CNBC.
The objective is to subvert the “virtue policing, the polite ‘when they go low, we go high’ posturing,” said Kieran Press-Reynolds at GQ. The left is now trying to “go Joker mode to make Democrats cool again.”
Will it boost Democrats? Some Democrats are all for the harsher rhetoric. Being “raw and unapologetic and unabashed about our beliefs is something our base really wants,” said Chi Ossé, a New York City councilman, to the Times.
Others say there’s a “line that Democrats should be sure to toe as they ramp up their attacks,” said the Times. You do not have to be “cruel to be sharp,” said Annie Wu Henry, a communications strategist, to the outlet.
For some, the Democrats’ new focus on viral dark woke posts rings hollow. It could “serve as a cathartic release for the many jaded progressives fed up with the tame grandstanding and insipid inertia of their party’s leaders,” said Press-Reynolds. But right now, it “mostly feels like an algorithmic fad built on quick thrills, destined to become cringe.” It’s a “meme, not a movement.” |