And you thought CNN's Election Night holograms were excessive. Meet the new Fox News Deck, which has been described as "the Starship Enterprise, but with giant iPads." In a video tour, anchor Shepard Smith shows off the "revolutionary" new studio in New York City that he says will appeal to today's "non-linear" viewers.
Yes, those are 55-inch touch-screen computers, which can be displayed on the network's main feed at any time — ideally not catching Fox News employees wasting time on Facebook. Twitter has, predictably, reacted with jokes.
— Matt Duss (@mattduss) October 7, 2013
Either Fox News just bought a bunch of gigantic iPads or they employ very, very tiny people. pic.twitter.com/5HXNXIQU6F
— Seth Fiegerman (@sfiegerman) October 7, 2013
Aside from the giant computers (which Fox News has dubbed BATs, or big area touch-screens), the studio also features a 38-foot video wall, which Smith manipulates with a wand that looks something like a modified Nintendo Wii controller.
"It probably won't be perfect at first," says Kim Rosenberg, a senior executive producer at Fox News, "but eventually this concept will be copied and become the norm."