Why Mike Bloomberg's gun control ads backfired

For Southern senators, being attacked by hizzoner is something to brag about

New York City Mayor Michael Bloomberg speaks at the North American Board Meeting for the Union for Reform Judaism on May 31.
(Image credit: Spencer Platt/Getty Images)

Mike Bloomberg has never been fond of firearms and after Newtown, the outgoing New York City mayor threw what remains of his national political clout behind gun-control measures.

Now, Mayor Bloomberg is a very bright guy, but no one is ever going to accuse him of modesty. And he's been extremely vocal about gun control. Bloomberg put $12 million behind an ad buy pushing for tighter regulations. Bloomberg's ads have run in 13 states and target both Democratic and Republican senators who Bloomberg apparently believes did not listen to their constituents during the gun votes.

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Jeb Golinkin is an attorney from Houston, Texas. You can follow him on twitter @jgolinkin.