How clothing brands are reacting to the Bangladesh building collapse

Some are more apologetic than others

A shopper passes demonstrators outside clothing retailer Primark in central London on April 27.
(Image credit: REUTERS/Suzanne Plunkett)

Rescuers are still digging through the debris of Rana Plaza, the eight-story garment factory in Bangladesh that collapsed on April 24 — killing 402, and injuring as many as 2,500 — casting a spotlight on Western retailers who used suppliers housed in the building.

As labor activists uncover contracts and clothing tags from the rubble, brands associated with the factory are stepping forward with statements about their involvement. While many are trying to distance themselves from the tragedy, others are proactively offering aid to the victims and their families. Reactions from the brands involved:

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Carmel Lobello is the business editor at TheWeek.com. Previously, she was an editor at DeathandTaxesMag.com.