Facebook is the undisputed king of social networks, counting 71 percent of U.S. internet users 18 and older as members, according to a new study of America's social media habits by Pew Research. Engagement is also rising, with 70 percent of Facebook users checking the site daily. But Facebook isn't really growing, Pew found, except in one area: The senior citizen set. For the first time, more than half (56 percent) of online Americans 65 and older use Facebook accounts.
Facebook's social media competitors don't have nearly that level of ubiquity, but all the big ones are growing at a steady pace, as this chart from Pew demonstrates:
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
'It may not be surprising that creative work is used without permission'Instant Opinion Opinion, comment and editorials of the day
-
5 simple items to help make your airplane seat more comfortableThe Week Recommends Gel cushions and inflatable travel pillows make a world of difference
-
How safe are cruise ships in storms?The Explainer The vessels are always prepared
-
Racist texts tell Black people in US to prepare for slaverySpeed Read Recipients in at least a dozen states have been told to prepare to 'pick cotton' on slave plantations
-
Australia proposes social media ban before age 16Speed Read Australia proposes social media ban before age 16
-
FTC bans fake online product reviewsSpeed Read The agency will enforce fines of up to $51,744 per violation
-
States sue TikTok over children's mental healthSpeed Read The lawsuit was filed by 13 states and Washington, D.C.
-
Amazon ending 'Just Walk Out' grocery checkoutSpeed Read In its place, the company will let customers scan while they shop with Amazon Dash Cart
-
Justice Department bites Apple with iPhone suitSpeed Read The lawsuit alleges that the tech company monopolized the smartphone industry
-
House votes to force TikTok to sell or face US banspeed read The House passed a bill to ban TikTok on national security grounds unless it sells to a non-Chinese company
-
Apple kills its secret electric car projectSpeed Read Many of the people from Project Titan are being reassigned to work on generative AI
