If you had the choice between paying $32, $39, or $68 for that $75 sweater you've been lusting after, which price would you choose? Online retailer Everlane — a company that prides itself on "radical transparency" — is putting that exact choice into buyers' hands.
With the click of a mouse, shoppers can choose between three price points for an item, each marked with the profit amount that will go to Everlane for that purchase. The lowest cost only covers production and shipping; the middle cost covers all of that plus overhead for the company's 70-person team; the highest price covers everything the middle cost covers, plus a profit margin that allows the company to "invest in growth."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Create an account with the same email registered to your subscription to unlock access.
-
'Elevating Earth Day into a national holiday is not radical — it's practical'Instant Opinion Opinion, comment and editorials of the day
-
UAW scores historic win in South at VW plantSpeed Read Volkswagen workers in Tennessee have voted to join the United Auto Workers union
-
Today's political cartoons - April 22, 2024Cartoons Monday's cartoons - dystopian laughs, WNBA salaries, and more
-
OJ Simpson, star athlete tried for murder, dead at 76Speed Read The former football hero and murder suspect lost his battle with cancer
-
Momofuku's 'Chili Crunch' trademark uproarSpeed Read The company's attempt to own the sole rights has prompted backlash
-
Kevin Hart awarded Mark Twain PrizeSpeed Read He is the 25th recipient of the prestigious comedy prize
-
Is Downton Abbey set to return for a final film?Speed Read Imelda Staunton reveals that a third movie may be in the pipeline
-
'Oppenheimer' sweeps Oscars with 7 winsspeed read The film won best picture, best director (Christopher Nolan) and best actor (Cillian Murphy)
-
'Rust' armorer convicted of manslaughterspeed read The film's cinematographer Halyna Hutchins was shot and killed by actor Alec Baldwin during rehearsal
-
The Beatles are getting 4 intersecting biopicsSpeed Read Director Sam Mendes is making four separate movies, each told from the perspective of one band member
-
Taylor Swift to Miley Cyrus: female artists dominate 2024 GrammysSpeed Read SZA, Phoebe Bridgers and Lainey Wilson were also among the winners at LA gala
