Twitter reportedly beat out Verizon, Yahoo, Amazon, and Facebook to earn the rights to stream Thursday night National Football League games online, a person familiar with the deal told Bloomberg. Twitter's foray into online programming isn't an entirely unexpected one: The deal would help solidify Twitter as the go-to place to watch and react to live events, especially as households increasingly cut cable subscriptions.
While many had expected the deal to go to Amazon, Twitter and the NFL signed a two-year deal to distribute highlights and clips last year. CBS and NBC won the rights to broadcast Thursday night games earlier this year, Re/code reports.
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