This is how The Walking Dead helped Donald Trump win the election

The Walking Dead.
(Image credit: Frank Ockenfels 3/AMC)

Donald Trump's son-in-law, Jared Kushner, has been credited with winning the president-elect the White House. "Unschooled in traditional campaigning, [Kushner] was able to look at the business of politics the way so many Silicon Valley entrepreneurs have sized up other bloated industries," Forbes reports in a profile on the Trump team's unlikely hero.

But if you ask Kushner, there was no magic to it. Trump's win came down to just one thing: Data. But not just any data — the kind of data that understands that, for example, if you live in a certain neighborhood in Ohio and like The Walking Dead, you are also worried about immigration and want to hear Donald Trump talk about it:

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Jeva Lange

Jeva Lange was the executive editor at TheWeek.com. She formerly served as The Week's deputy editor and culture critic. She is also a contributor to Screen Slate, and her writing has appeared in The New York Daily News, The Awl, Vice, and Gothamist, among other publications. Jeva lives in New York City. Follow her on Twitter.