Facebook is dipping its toe into the TV-streaming waters, The Wall Street Journal reports. People familiar with the decision told the Journal that the social media giant is contemplating challenging a space dominated by Netflix and Hulu with a TV app for "television set-top boxes" like Apple TV. Facebook is also looking to license its own original video content.
"Facebook said last summer that its main advertising platform, the Newsfeed, is running out of advertising inventory," Axios writes in its analysis. "To increase revenue, they introduced new video features and began testing video mid-roll ads and Instagram story ads. While these features could help Facebook combat what is supposed to be a slow growth year, a long-term content licensing strategy will present a more sustained approach to capturing part of the $70 billion TV ad market."
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.
Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
-
Today's political cartoons - November 3, 2024Cartoons Sunday's cartoons - presidential pitching, wavering convictions, and more
-
Why Man United finally lost patience with ten HagTalking Point After another loss United sacked ten Hag in hopes of success in the Champion's League
-
Who are the markets backing in the US election?Talking Point Speculators are piling in on the Trump trade. A Harris victory would come as a surprise
-
US economy still strong in final preelection reportSpeed Read It grew at a solid 2.8% annual rate from July through September
-
Boeing machinists reject deal, continue strikeSpeed Read The rejection came the same day Boeing reported a $6.2 billion quarterly loss
-
Ports reopen after dockworkers halt strikeSpeed Read The 36 ports that closed this week, from Maine to Texas, will start reopening today
-
Empty-nest boomers aren't selling their big homesSpeed Read Most Americans 60 and older do not intend to move, according to a recent survey
-
Brazil accuses Musk of 'disinformation campaign'Speed Read A Brazilian Supreme Court judge has opened an inquiry into Elon Musk and X
-
Disney board fends off Peltz infiltration bidSpeed Read Disney CEO Bob Iger has defeated activist investor Nelson Peltz in a contentious proxy battle
-
Disney and DeSantis reach detenteSpeed Read The Florida governor and Disney settle a yearslong litigation over control of the tourism district
-
Visa and Mastercard agree to lower swipe feesSpeed Read The companies will cap the fees they charge businesses when customers use their credit cards
