Brad Parscale, Trump's new campaign manager, hired Eric Trump's wife as his liaison to the campaign


You'd think a president who claims to have accomplished 64 percent of his agenda after one year in office wouldn't need a second term, but President Trump has been officially running for re-election since literally the day he was sworn in, and on Tuesday he named a campaign manager, Brad Parscale. Parscale, who started creating webpages for Trump in 2011 before becoming the digital backbone of his 2016 campaign, never really left — he's "on the payroll of five campaign and political advocacy organizations tied to Trump, lucrative work that made him central to Trump's campaign even before his appointment as campaign manager," The Associated Press reports, and his ties to the Trump family run deep:
Parscale has hired Eric Trump's wife, Lara, a move that reflects his close relationship to the family and shields how much she is being paid from public disclosure because she works for a private company. According to the terms of her hiring last March, she was Giles-Parscale's liaison to the campaign, working out of Trump Tower. Neither she nor Parscale responded to emailed questions about her current compensation. [The Associated Press]
Parscale is also close with Jared Kushner, Trump's son-in-law. And helping Trump win, notably by tapping into the micro-targeting power of Facebook, has been lucrative for Parscale in other ways. In August, he agreed to sell his San Antonio digital marketing company to the California firm CloudCommerce, which AP calls "a penny-stock firm with a questionable history that includes longstanding ties to a convicted fraudster" who is still involved in management decisions.
CloudCommerce has "sufficient red flags to give a responsible regulator reason to investigate," former SEC senior counsel Jacob Frenkel tells AP. "What about this company isn't a red flag?" You can read more about the company, where Parscale is now part of the management team, at AP, and learn more about Parscale in the CBS News report below. Peter Weber
Subscribe to The Week
Escape your echo chamber. Get the facts behind the news, plus analysis from multiple perspectives.

Sign up for The Week's Free Newsletters
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
From our morning news briefing to a weekly Good News Newsletter, get the best of The Week delivered directly to your inbox.
Sign up for Today's Best Articles in your inbox
A free daily email with the biggest news stories of the day – and the best features from TheWeek.com
Peter has worked as a news and culture writer and editor at The Week since the site's launch in 2008. He covers politics, world affairs, religion and cultural currents. His journalism career began as a copy editor at a financial newswire and has included editorial positions at The New York Times Magazine, Facts on File, and Oregon State University.
-
The sneaky rise of whooping cough
Under the Radar The measles outbreak isn't the only one to worry about
By Theara Coleman, The Week US
-
7 nightlife destinations that are positively electric
The Week Recommends Accra, Seoul, Berlin: These are a few of the cities that come alive after dark
By Catherine Garcia, The Week US
-
Crossword: April 15, 2025
The Week's daily crossword
By The Week Staff
-
Trump says electronics tariff break won't last
Speed Read The tariff exemptions on smartphones, laptops and other electronic devices are temporary, the administration says
By Peter Weber, The Week US
-
Man charged in arson attack on Pennsylvania's Shapiro
Speed Read Governor Josh Shapiro and his family were sleeping when someone set fire to his Harrisburg mansion
By Peter Weber, The Week US
-
White House pushes for oversight of Columbia University
Speed Read The Trump administration is considering placing the school under a consent decree
By Rafi Schwartz, The Week US
-
Supreme Court backs wrongly deported migrant
Speed Read The Trump administration must 'facilitate' the return of wrongfully deported migrant Kilmar Ábrego García from El Salvador, Supreme Court says
By Peter Weber, The Week US
-
Two judges bar war-powers deportations
Speed Read The Trump administration was blocked from using the Alien Enemies Act to deport more alleged Venezuelan gang members
By Peter Weber, The Week US
-
Trump pauses some tariffs but ramps up China tax
Speed Read The president suspended most 'reciprocal' tariffs for 90 days and raised his tariffs for China to 125%
By Rafi Schwartz, The Week US
-
Ukraine nabs first Chinese troops in Russia war
Speed Read Ukraine claims to have f two Chinese men fighting for Russia
By Peter Weber, The Week US
-
IRS chief resigning after ICE deal on taxpayer data
Speed Read Several IRS officials are stepping down after the tax agency is forced to share protected taxpayer records to further Trump's deportation drive
By Peter Weber, The Week US